Fortunisa, A. , Sule, E.T. , Sondari, M.C. and Soemaryani, I. 2025. The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior. International Journal of Innovative Research and Scientific Studies. 8, 3 (May 2025), 3875–3885. DOI:https://doi.org/10.53894/ijirss.v8i3.7400.