OLIM, A. .; BALBAA, M. E. .; BATIROVA, N. .; GULNORA, G. .; ZOKIR, S. . Examining the integration of marketing campaigns and profitability in enterprises: An econometric analysis in business evaluation. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 2, p. 3285–3292, 2025. DOI: 10.53894/ijirss.v8i2.5998. Disponível em: http://www.ijirss.com/index.php/ijirss/article/view/5998. Acesso em: 4 jul. 2025.