BARBOSA, R. L. C. .; RINCÓN, A. G. .; SAAVEDRA, N. O. . Mapping review on the study of brand loyalty in the sports industry. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 2, p. 3483–3493, 2025. DOI: 10.53894/ijirss.v8i2.6042. Disponível em: http://www.ijirss.com/index.php/ijirss/article/view/6042. Acesso em: 4 jul. 2025.