SOLIMAN, K. .; NAZNEEN, A. .; AMBREEN, A. .; HAQUE, R. .; JEET, V. . Business analytics as a driver of organizational performance: Evidence from the pharmaceutical industry. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 2, p. 3857–3871, 2025. DOI: 10.53894/ijirss.v8i2.6114. Disponível em: http://www.ijirss.com/index.php/ijirss/article/view/6114. Acesso em: 4 jul. 2025.