FORTUNISA, A. .; SULE, E. T. .; SONDARI, M. C. .; SOEMARYANI, I. . The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 3, p. 3875–3885, 2025. DOI: 10.53894/ijirss.v8i3.7400. Disponível em: http://www.ijirss.com/index.php/ijirss/article/view/7400. Acesso em: 25 jul. 2025.