ESTRADA, I. C. .; ZAVALA, A. M. M. . Influencer marketing in the purchase decision of generation Z. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 4, p. 799–808, 2025. DOI: 10.53894/ijirss.v8i4.7949. Disponível em: http://www.ijirss.com/index.php/ijirss/article/view/7949. Acesso em: 9 nov. 2025.