Fortunisa, Ananda, Ernie Tisnawati Sule, Mery Citra Sondari, and Imas Soemaryani. “The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior”. International Journal of Innovative Research and Scientific Studies 8, no. 3 (May 26, 2025): 3875–3885. Accessed July 17, 2025. http://www.ijirss.com/index.php/ijirss/article/view/7400.