Bahri KN, Gaffar V, Wibowo LA, Dirgantari PD. Enhancing customer brand love: The role of genuine personal branding and e-customer engagement. ijirss [Internet]. 2025 Apr. 8 [cited 2025 Jul. 3];8(2):3254-68. Available from: http://www.ijirss.com/index.php/ijirss/article/view/5994