Olim A, Balbaa ME, Batirova N, Gulnora G, Zokir S. Examining the integration of marketing campaigns and profitability in enterprises: An econometric analysis in business evaluation. ijirss [Internet]. 2025 Apr. 8 [cited 2025 Jul. 4];8(2):3285-92. Available from: http://www.ijirss.com/index.php/ijirss/article/view/5998