Postmodern foundations of the Kazakhstan youth' communicative culture

Abstract

This article analyzes the specifics of communication of Kazakhstani youth in the context of modern digital culture. Its postmodern character is proven by the example of non-linearity, anti-hierarchy and poly-axiology. The article provides a comparative analysis of postmodern culture in the West and its implementation variant in Kazakhstan; their substantive and formal distinction is established. Postmodern as a European project is defined as a natural consequence of the modernity paradigm' hypercritical reflection, aimed at overcoming the implicit mythological structures of the worldview. Postmodern in Kazakhstan is defined as an eclectic overlay and interweaving of autochthonous cultural codes, heteronomous modernization and digitalization processes. The process of postmodernization itself is described as a gradual and inevitable transition from the transcendentalism paradigm to the ontology of communication. The article also explicates the conclusions of author's social research, giving a general portrait of the modern Kazakhstan' digital generation representative. The key characteristics of the latter can be typologically generalized as the orientation signs of modern social life towards the here-and-now mode (hic et nunc). The main feature of the communication of Kazakhstani youth is the absence of a direct correlation between the thematic orientation of communication and the traditional markers of the subjects of communication identity.