Building hotel readiness through supply chain collaboration and dynamic capabilities: Evidence from Thailand’s emerging entertainment complex ecosystem

Abstract

This study investigates the relationship between supply chain collaboration (SCC) and dynamic capabilities (DC) in enhancing supply chain readiness (SR) within Thailand's hospitality industry, which is adapting to the development of entertainment complex expansion. Based on the Resource-Based View and Dynamic Capability Theory, the study offers a conceptual framework that demonstrates how collaborative partnerships and adaptive processes improve organizational readiness within complex service ecosystems. A quantitative research design was employed, using survey data from 200 hotel executives and managers located within or near tourism clusters, and structural equation modeling (SEM) was applied to examine both direct and indirect effects. The analysis confirmed that dynamic capabilities play a significant mediating role between SCC and SR, highlighting that readiness arises not solely from external collaboration but from the capacity for continuous development, adaptation, and resource reconfiguration. The research enhances the tourism and hospitality literature by connecting relational dynamics to capability development, providing insights into how inter-firm collaboration fosters innovation and readiness. Practically, the findings suggest that hotels should strengthen digital coordination, joint planning, and co-innovation with supply chain partners, while policymakers can support this process through shared data infrastructure and cross-sector training initiatives to enhance overall sectoral readiness. The findings offer direction for policymakers and industry leaders aiming to improve Thailand's hospitality competitiveness via collaborative, adaptable, and innovation-driven methods that correspond with the nation's developing entertainment-complex economy.