Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia

Abstract

This study investigates how digital communication technologies and literacy empower micro, small, and medium enterprises (MSMEs) in rural Indonesia, focusing on improving socio-economic outcomes and promoting sustainable local development. Using a qualitative case study approach, the research examines the digital transformation initiative led by BUMDes Padaringan in Langonsari Village, West Java. The research data were collected through field observations, in-depth interviews with MSME owners and stakeholders, and a focus group discussion (FGD) involving community members, academic experts, and government representatives. The study finds that targeted digital literacy training significantly improves MSMEs' abilities to utilize online marketing, networking, and sales platforms. Participants reported increased confidence in using social media and e-commerce tools. Notable outcomes included expanded market reach, improved product presentation, and stronger community collaboration. Challenges remain regarding internet infrastructure, financial barriers, and generational mindset gaps. Digital empowerment in rural communities can foster inclusive economic participation and community resilience. However, sustained support—especially in infrastructure, mentorship, and financial access—is essential to ensure long-term success and equitable digital inclusion. This study provides actionable insights for policymakers, development agencies, and academic institutions involved in digital transformation programs. It highlights the importance of multi-stakeholder partnerships, continuous training, and infrastructure development in closing the rural digital divide and enabling MSME-led sustainable development.