Exploration of the relevance of the constructs of the UTAUT 2 model applied to entrepreneurs

Abstract

This study explores the validity and relevance of the constructs of the UTAUT 2 model [1] in the entrepreneurial context, with the aim of evaluating its applicability in the acceptance and use of technology in entrepreneurial ventures. Traditional technology acceptance models have been validated in employee and consumer contexts, but their adaptation to the entrepreneurial environment requires careful analysis due to its unique characteristics, such as flexibility and constant innovation. The qualitative methodology employed included semi-structured interviews with 24 Spanish-speaking startup entrepreneurs, seeking to understand their perceptions of technology. The results show that certain constructs of the model, such as performance expectancy and effort expectancy, are relevant in this context, while others, like social influence and habit, have lower applicability. The research suggests that the entrepreneurial profile, characterized by autonomy and an orientation towards innovation, influences the relevance of these constructs. In conclusion, the study proposes potential adaptations to the UTAUT 2 model, such as the inclusion of constructs related to risk perception and trust, which could improve its predictive ability in the entrepreneurial context.