Conserving and promoting the spiritual cultural values in tourism activities from the perspective of tourism culture: The case of Can Tho city, Vietnam

Abstract

The objective of the study is to preserve and promote the spiritual and cultural values in tourism activities in Can Tho City from the perspective of tourism culture. The study was carried out using a qualitative research method. Based on the theoretical basis of spiritual culture, analyzing resources and their values for spiritual tourism in Can Tho and promoting Can Tho’s spiritual tourism in a contemporary context. On that basis, propose solutions such as improving the efficiency of state management of cultural and spiritual tourism; heritage preservation and development of spiritual cultural tourism products; investing in and embellishing historical and cultural relics; training and developing tourism human resources; raising awareness about cultural and spiritual tourism within the community and travel business organizations; applying digital technology in managing spiritual tourism destinations.