Evaluation of the potential for community-based tourism development in Tra On district, Vinh Long province

Abstract

This article evaluates the potential for developing community-based tourism in Tra On district, Vinh Long province, within the context of sustainable tourism development. Using a mixed-method approach, including quantitative surveys of 198 participants and qualitative interviews, the study examines key factors such as tourism resources, infrastructure, community participation, policy support, and tourist demand. Findings indicate that Tra On possesses significant advantages in natural landscapes, cultural heritage, and local hospitality, yet still faces limitations in management capacity and regional connectivity. The author proposes solutions such as developing signature tourism products, enhancing community capacity, and improving local policies. These recommendations aim to effectively leverage the district’s existing potential and position Tra On as an attractive and sustainable community-based tourism destination in the Mekong Delta region.