Khoury, J.E. 2025. Why would an ethically proven Shockvertising campaign backfire so aggressively? Ethics boundaries in advertising and audience’s perspective case study: Spinneys “missing” advertising campaign Lebanon 2025. International Journal of Innovative Research and Scientific Studies. 8, 8 (Oct. 2025), 257–263. DOI:https://doi.org/10.53894/ijirss.v8i8.10586.