[1]
Martinez, J.E.V. , Serna, M. del C.M. and Sanchez, M. del C.B. 2025. Customer green demand and competitive pressure as drivers of Eco-innovation and sustainable competitive performance: Evidence from Mexican firms. International Journal of Innovative Research and Scientific Studies. 8, 11 (Nov. 2025), 249–260. DOI:https://doi.org/10.53894/ijirss.v8i11.10858.