Nguyen, T.Q.H. , Nguyen, T.T.H. and Ha, X.B. 2025. Impact of green marketing on competitive capabilities and business performance of tourism enterprises in Vietnam. International Journal of Innovative Research and Scientific Studies. 8, 1 (Jan. 2025), 543–563. DOI:https://doi.org/10.53894/ijirss.v8i1.4401.