[1]
Argüello, N.E.C. , Estrada, J.M.C. and Nacipucha, N.A.S. 2025. Content marketing in five- star hotels: An analysis of strategies and their relationship with the digital audience in Ecuador. International Journal of Innovative Research and Scientific Studies. 8, 5 (Aug. 2025), 1759–1770. DOI:https://doi.org/10.53894/ijirss.v8i5.9272.