Basit, A. , Bhaumik, A. and Niazi, A.A.K. 2025. A structural analysis of barriers in implementing marketing strategies in FMCG sector: empirical evidence from Pakistan. International Journal of Innovative Research and Scientific Studies. 8, 6 (Sep. 2025), 1096–1110. DOI:https://doi.org/10.53894/ijirss.v8i6.9822.