(1)
Tun, S. .; Ramasamy, G. .; Senathirajah, A. R. B. S. .; Ramasamy, P. .; Subramaniam, K. . Decoding Digital Influence: The Role of Mobile Advertising Message Content in Shaping Purchase Intention for Sustainable Building Business Strategy in Malaysia. ijirss 2025, 8, 391-399.