Prasiasa, D. P. O. ., Subadra, I. N. ., & Widari, D. A. D. S. . (2025). Rebranding museum tourism in Bali: A strategic destination branding model for engaging gen Z tourists. International Journal of Innovative Research and Scientific Studies, 8(4), 1529–1541. https://doi.org/10.53894/ijirss.v8i4.8129