USMAN, O. .; AGITA, G. .; MURTI, A. K. .; WIBISONO, I. .; TURTUSI, H. . Measuring the impact of digital out-of-home advertising on purchase decisions: A study at high-traffic urban stations with exposure rate as mediator. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 2270–2280, 2025. DOI: 10.53894/ijirss.v8i6.10106. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10106. Acesso em: 7 dec. 2025.