TORTHIENCHAI, N. .; CHUAIKAEW, K. . The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 2549–2556, 2025. DOI: 10.53894/ijirss.v8i6.10138. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10138. Acesso em: 7 dec. 2025.