JAYAKODY, Y. .; KAVEESHA, A. .; WEERARATHNA, R. .; KALANSURIYA, N. .; SAMARASINGHE, U. . Social media marketing over traditional media marketing for Sri Lankan emerging apparel brands: An exploration on generation Z. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 2670–2675, 2025. DOI: 10.53894/ijirss.v8i6.10193. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10193. Acesso em: 9 dec. 2025.