KHOURY, J. E. . Casting the customer: Persona and audience representation in local ads. case study: Beirut beer versus Almaza. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 7, p. 563–569, 2025. DOI: 10.53894/ijirss.v8i7.10487. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10487. Acesso em: 5 dec. 2025.