KHOURY, J. E. . Why would an ethically proven Shockvertising campaign backfire so aggressively? Ethics boundaries in advertising and audience’s perspective case study: Spinneys “missing” advertising campaign Lebanon 2025. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 8, p. 257–263, 2025. DOI: 10.53894/ijirss.v8i8.10586. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10586. Acesso em: 5 dec. 2025.