ELSETOUHI, A. .; EBEID, A. Y. .; TOLBA, Y. . The relationship between Glocal advertising value and brand awareness, associations by mediating customer attitude. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 9, p. 342–359, 2025. DOI: 10.53894/ijirss.v8i9.10695. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10695. Acesso em: 5 dec. 2025.