MARTINEZ, J. E. V. .; SERNA, M. del C. M. .; SANCHEZ, M. del C. B. . Customer green demand and competitive pressure as drivers of Eco-innovation and sustainable competitive performance: Evidence from Mexican firms. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 11, p. 249–260, 2025. DOI: 10.53894/ijirss.v8i11.10858. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/10858. Acesso em: 5 dec. 2025.