MAWAHREH, M. A. L. A. .; MOMANI, R. A. .; ALLAHHAM, M. .; ALMAGHARBEH, B. K. .; AHMAD, A. Y. B. . Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 3, p. 2667–2676, 2025. DOI: 10.53894/ijirss.v8i3.7067. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/7067. Acesso em: 4 jul. 2025.