PRASIASA, D. P. O. .; SUBADRA, I. N. .; WIDARI, D. A. D. S. . Rebranding museum tourism in Bali: A strategic destination branding model for engaging gen Z tourists. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 4, p. 1529–1541, 2025. DOI: 10.53894/ijirss.v8i4.8129. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/8129. Acesso em: 8 nov. 2025.