SANTI, S.; LIMAKRISNA, N. .; PRANOWO, A. S. . Assessing the mediating role of customer trust in the effect of customer relationship management and customer loyalty: Evidence from creative economy. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 4, p. 2155–2165, 2025. DOI: 10.53894/ijirss.v8i4.8353. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/8353. Acesso em: 5 dec. 2025.