ALENAZI, S. A. . Predictive modelling of omni-channel customer behavior using big data analytics for retail marketing. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 5, p. 1350–1359, 2025. DOI: 10.53894/ijirss.v8i5.9134. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9134. Acesso em: 7 dec. 2025.