ARGÜELLO, N. E. C. .; ESTRADA, J. M. C. .; NACIPUCHA, N. A. S. . Content marketing in five- star hotels: An analysis of strategies and their relationship with the digital audience in Ecuador. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 5, p. 1759–1770, 2025. DOI: 10.53894/ijirss.v8i5.9272. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9272. Acesso em: 5 dec. 2025.