TUN, S. .; RAMASAMY, G. .; SENATHIRAJAH, A. R. B. S. .; RAMASAMY, P. .; SUBRAMANIAM, K. . Decoding digital influence: The role of mobile advertising message content in shaping purchase intention for sustainable building business strategy in Malaysia. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 391–399, 2025. DOI: 10.53894/ijirss.v8i6.9616. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9616. Acesso em: 5 dec. 2025.