PEEMANEE, J. .; THONGTHIP, T. .; UDCHACHONE, S. .; TANPHAN, I.- orn . Enhancing consumer purchasing behavior in café businesses through digital marketing capabilities: Insights from Northeastern, Thailand. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 511–520, 2025. DOI: 10.53894/ijirss.v8i6.9640. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9640. Acesso em: 5 dec. 2025.