PROMSIRI, T. .; PONGLAWHAPUN, N. .; KEERATIVUTISEST, V. . Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 1016–1025, 2025. DOI: 10.53894/ijirss.v8i6.9781. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9781. Acesso em: 9 dec. 2025.