BASIT, A. .; BHAUMIK, A. .; NIAZI, A. A. K. . A structural analysis of barriers in implementing marketing strategies in FMCG sector: empirical evidence from Pakistan. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 6, p. 1096–1110, 2025. DOI: 10.53894/ijirss.v8i6.9822. Disponível em: https://www.ijirss.com/index.php/ijirss/article/view/9822. Acesso em: 5 dec. 2025.