Mawahreh, Mamdouh Abdel Latif Al, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled Almagharbeh, and Ahmad Y, Bani Ahmad. 2025. “Unlocking Organizational Productivity through Digital Marketing: How Value Proposition Strategy Shapes Success in the Service Industry”. International Journal of Innovative Research and Scientific Studies 8 (3):2667-76. https://doi.org/10.53894/ijirss.v8i3.7067.