Prasiasa, Dewa Putu Oka, I Nengah Subadra, and Dewa Ayu Diyah Sri Widari. 2025. “Rebranding Museum Tourism in Bali: A Strategic Destination Branding Model for Engaging Gen Z Tourists”. International Journal of Innovative Research and Scientific Studies 8 (4):1529-41. https://doi.org/10.53894/ijirss.v8i4.8129.