Baltabayev, B. Z. ., Rozhdestvenskaia, E. M. ., Krakovetskaya, I. V. . and Malanina, V. A. . (2025) “Responsible consumer behavior: Best practices and management challenges”, International Journal of Innovative Research and Scientific Studies, 8(6), pp. 2732–2742. doi: 10.53894/ijirss.v8i6.10198.