O. . Usman, G. . Agita, A. K. . Murti, I. . Wibisono, and H. . Turtusi, “Measuring the impact of digital out-of-home advertising on purchase decisions: A study at high-traffic urban stations with exposure rate as mediator”, ijirss, vol. 8, no. 6, pp. 2270–2280, Sep. 2025.