Usman, O. ., G. . Agita, A. K. . Murti, I. . Wibisono, and H. . Turtusi. “Measuring the Impact of Digital Out-of-Home Advertising on Purchase Decisions: A Study at High-Traffic Urban Stations With Exposure Rate As Mediator”. International Journal of Innovative Research and Scientific Studies, vol. 8, no. 6, Sept. 2025, pp. 2270-8, doi:10.53894/ijirss.v8i6.10106.