Su, W. ., S. . Rattanapun, and S. . Akkapin. “Product Involvement As a Moderator: Linking Online Social Interaction Toward Hotel Booking Intentions in Shopping Commerce”. International Journal of Innovative Research and Scientific Studies, vol. 8, no. 6, Sept. 2025, pp. 2864-73, doi:10.53894/ijirss.v8i6.10221.