Argüello, N. E. C. ., J. M. C. . Estrada, and N. A. S. . Nacipucha. “Content Marketing in Five- Star Hotels: An Analysis of Strategies and Their Relationship With the Digital Audience in Ecuador”. International Journal of Innovative Research and Scientific Studies, vol. 8, no. 5, Aug. 2025, pp. 1759-70, doi:10.53894/ijirss.v8i5.9272.