Torthienchai, Narudom, and Kawin Chuaikaew. “The Influence of Artificial Intelligence in Product Recommendation Systems and Brand Value on Consumer Purchase Intention on Marketplace E-Commerce Platforms”. International Journal of Innovative Research and Scientific Studies 8, no. 6 (September 19, 2025): 2549–2556. Accessed December 7, 2025. https://www.ijirss.com/index.php/ijirss/article/view/10138.