Alenazi, Sultan Alaswad. “Predictive Modelling of Omni-Channel Customer Behavior Using Big Data Analytics for Retail Marketing”. International Journal of Innovative Research and Scientific Studies 8, no. 5 (August 6, 2025): 1350–1359. Accessed December 7, 2025. https://www.ijirss.com/index.php/ijirss/article/view/9134.