Basit, Abdul, Amiya Bhaumik, and Abdul Aziz Khan Niazi. “A Structural Analysis of Barriers in Implementing Marketing Strategies in FMCG Sector: Empirical Evidence from Pakistan”. International Journal of Innovative Research and Scientific Studies 8, no. 6 (September 12, 2025): 1096–1110. Accessed December 5, 2025. https://www.ijirss.com/index.php/ijirss/article/view/9822.