Torthienchai N, Chuaikaew K. The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms. ijirss [Internet]. 2025 Sep. 19 [cited 2025 Dec. 7];8(6):2549-56. Available from: https://www.ijirss.com/index.php/ijirss/article/view/10138