1.
Madhavedi S, Marissa Madzri, Hoo WC, Suhud U, Allan M. Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia. ijirss [Internet]. 2025 Mar. 11 [cited 2025 Jun. 16];8(2):704-23. Available from: https://www.ijirss.com/index.php/ijirss/article/view/5291